Top Science Communication Platforms You Need to Follow

 

Staying on top of the latest research and insights is crucial for marketers looking to understand consumer behavior, craft compelling messages, and stay ahead of industry trends.

That’s why I’ve compiled a list of the top popular science communication platforms that every marketer should follow.

These websites provide research-based insights, in-depth analysis, and practical applications of psychology, neuroscience, and behavioral science to marketing strategies.

Whether you’re looking to enhance your understanding of human behavior, learn about the latest digital marketing trends, or explore how academic research can be applied to real-world challenges, these resources will keep you informed and inspired.

Most of these sites also offer newsletters, allowing you to stay updated without having to search for the latest news. Explore the list and subscribe to the ones that align with your marketing goals to take your understanding and application of science in marketing to the next level!

Marketing Related Platforms
  • Science of People Specialty: Human Behavior & Marketing Psychology
    Science of People provides research-based insights into human behavior, communication, and psychology, which can be directly applied to marketing. Articles range from body language to consumer behavior, making it a rich resource for marketers who want to understand their audience on a deeper level.
    Newsletter: Yes, you can subscribe for updates.
  • Nielsen Norman Group Specialty: User Experience (UX) & Web Usability
    Nielsen Norman Group shares research and insights on how people interact with digital products, focusing on UX and usability. Their data-driven articles help marketers understand how to create better user experiences and optimize websites for conversions.
    Newsletter: Yes, you can subscribe to their weekly UX insights.
  • Behavioral Scientist Specialty: Behavioral Science & Social Psychology
    The Behavioral Scientist covers topics at the intersection of psychology, sociology, and marketing. It offers insights into why people make certain decisions, which can be helpful for marketers aiming to understand consumer behavior better.
    Newsletter: Yes, they offer a newsletter for regular updates.
  • Marketing Science Institute (MSI) Specialty: Academic Research & Marketing Trends
    MSI connects academic research with business practices, offering data and insights on key marketing challenges. They publish reports and articles based on rigorous research, which are perfect for marketers looking to integrate academic knowledge into practical strategies.
    Newsletter: Yes, you can sign up for research updates.
  • Think with Google Specialty: Marketing Insights & Consumer Behavior
    Think with Google is Google’s resource hub for marketers, offering insights into market trends, consumer behavior, and digital innovation. The data and insights are great for understanding customer journeys, optimizing campaigns, and keeping up with the latest marketing trends.
    Newsletter: Yes, they have a newsletter for personalized insights.
  • Behavioral Economics Specialty: Behavioral Economics & Marketing Strategies
    Behavioral Economics provides resources and articles on how human psychology and economic behavior impact decision-making. The content is valuable for marketers looking to understand how to design campaigns that align with consumer biases and behavioral patterns.
    Newsletter: Yes, you can sign up for a newsletter.
  • The Drum Specialty: Marketing Industry News & Insights
    The Drum offers news, analysis, and trends in marketing, advertising, and media. It covers the latest in consumer behavior, digital marketing strategies, and industry innovations, making it an essential resource for staying up-to-date in the field.
    Newsletter: Yes, they offer various newsletter options.
  • Science Says  Specialty: Science-Backed Marketing Insights
    Ariyh focuses on translating academic research into practical marketing insights. Each article breaks down complex studies into quick, actionable takeaways for marketers, allowing them to apply the latest science-backed strategies to their campaigns effectively. It’s perfect for those who want to stay informed on new research without wading through lengthy papers.
    Newsletter: Yes, Ariyh offers a newsletter with weekly science-backed marketing tips.
General

  • Scientific American Specialty: Broad Science Topics & In-Depth Articles
    Scientific American is one of the oldest and most well-respected science publications, covering a wide range of topics including physics, biology, technology, and health. The website features well-researched articles that make complex subjects understandable to the general public. It’s a great resource for staying updated on scientific advancements across multiple fields.
    Newsletter: Yes, several newsletter options are available.

  • Science Daily Specialty: Latest Research & Science News Summaries
    Science Daily is a quick source for the latest research developments across all scientific disciplines, from health and technology to environmental science. Each article provides summaries of recent scientific studies, making it a handy resource for anyone who wants to keep up with emerging discoveries and trends.
    Newsletter: Yes, they offer a daily newsletter.

  • Nautilus Specialty: Narrative Science & Thoughtful Essays
    Nautilus blends science with storytelling, providing thoughtful and often philosophical takes on a variety of scientific topics. Each issue of Nautilus has a theme, offering deep dives through essays, interviews, and fiction that are both engaging and informative. It’s ideal for readers who want a more narrative approach to scientific exploration.
    Newsletter: Yes, a weekly newsletter is available.

  • Popular Science Specialty: Science News & How-To Guides
    Popular Science makes scientific concepts accessible by focusing on how science impacts everyday life. It covers topics from emerging technologies to space exploration and offers practical “how-to” guides that are perfect for science enthusiasts. This site is great for staying updated on both serious scientific developments and fun, quirky discoveries.
    Newsletter: Yes, you can subscribe to their newsletter for regular updates.

  • Nature Specialty: Cutting-Edge Scientific Research
    Nature is a highly reputable source for the latest peer-reviewed scientific research across all major disciplines. While many articles are aimed at scientists and researchers, Nature also provides news summaries and commentaries on groundbreaking discoveries, making it a valuable resource for those wanting a deeper dive into scientific advancements.
    Newsletter: Yes, they have multiple newsletters based on interests.

  • Live Science Specialty: Science News & Explainers
    Live Science covers a broad range of topics, from archaeology and space to health and the environment. It is known for breaking down scientific concepts and discoveries into engaging, easy-to-read articles, making it an excellent resource for those who want to quickly understand the latest in science without getting into overly technical details.
    Newsletter: Yes, a daily newsletter option is available.

  • The Conversation: Science Specialty: Academic Insights & Expert Analysis
    The Conversation publishes science articles written by academics and researchers themselves, providing reliable and informed perspectives on current scientific issues. Articles are often linked to current events, offering expert insights on how science is influencing society and vice versa. It’s perfect for readers who prefer to hear directly from experts in the field.
    Newsletter: Yes, multiple newsletters are available by topic and interest.