What do I teach?

With a passion for shaping future business leaders, my teaching covers a wide spectrum of marketing and business topics designed to equip students with the skills to navigate today’s dynamic market landscape.

From foundational courses like Marketing 1 and International Marketing to specialized topics like Digital Marketing and Strategic Digital Marketing, I aim to provide a comprehensive view of both traditional and emerging marketing practices.

Additionally, in my Business Research, Digital Innovation and Business Models course, students develop critical thinking skills to analyze market opportunities, create innovative solutions, and build sustainable business models in a digital economy.

I am also dedicated to enhancing my courses continually and have participated in several projects aimed at introducing new teaching methods, technologies, and content to stay aligned with industry developments.

To bring a global perspective to my teaching, I have engaged in numerous teaching staff exchanges across Europe and Latin America. These experiences have allowed me to connect with students and faculty worldwide, bringing fresh perspectives to my courses. Some of the institutions where I’ve shared my expertise include the University of Dubrovnik, the Catholic University of Valencia, and the University of Mostar in 2024; INTEC in the Dominican Republic in 2023; the University of Ljubljana in Slovenia in 2022; the University of Cassino in Italy and the University of Pedagogy and Technology of Colombia in 2019; and Adam Mickiewicz University in Poland in 2018. These exchanges have enriched my teaching approach, offering valuable international insights that enhance the learning experience for my students.

Feel free to connect in case you are interesting in knowledge or lecture exchanges.